Objective: Develop and curate a series of educational & inspiring talks covering the latest developments in luxury fashion & beauty marketing, craftsmanship, cultural trends, branded experiences and consumer behaviour. Build out the itinerary for a 3-day learning experience focused on consumer centricity delivered to Puig’s senior leadership across the client’s portfolio of brands in Amsterdam.

Approach: Reviewed brands’ current approaches to storytelling, marketing, partnerships, social media and sustainability to determine themes of greatest educational value. Developed skeleton itinerary into a rich & diverse educational programme. Sourced, briefed, developed talking points for, coordinated production of 4 days’ worth of live talks in collaboration with agency and in-house teams.

Solution: Developed sessions on topics requested by the client and pitched additional ones in line with brand research - social media and IRL community building, values-driven partnerships and storytelling, cultural shifts pertaining to luxury and alignment strategies. Curated a list of experts from creative agencies, design studios, and brands of various sizes to speak to these themes. Crafted session outlines, talking points, interview questions, and engagement activities. Hosted a panel discussion and dinner mixer with creative agencies.

Result: Positive response surveyed among participants regarding overall experience, with my owned sessions ranking the highest of the whole programme in terms of inspirational and educational value.

Invited to support the development and execution of another larger educational programme delivered over 4 days to a group of 50 top talent & high potential employees in London.

Built relationships with brands within Puig’s portfolio and currently collaborating to develop projects focused on storytelling and artisanal partnerships.