Objective: To develop brand awareness with regional reach for the Oxford Wine Company, a longstanding food & drink brand and group of retail & hospitality venues in Oxford.

Approach: Identified the need for both clear brand identity guidelines and a marketing strategy, both of which had never been done before. Audited brand presence & character across in-venue training, existing digital presence, communications assets, and media relations.

Solution: Distilled and further developed the brand and venues’ existing identity, values and character into a brand strategy and creative toolkit, capturing messaging, tone of voice, and USP within the local and regional marketplace. Articulated new brand strategy through a social-first content marketing plan (earned & owned). Created content and produced high quality assets (video, stills, copy). Trained venue staff in lightweight content capture processes. Strengthened existing and established new partnerships with local media outlets, F&B creators, community groups, and adjacent brands.

Result: +375% audience growth, 50-70% non-follower viewership month-over-month; earned media reach = 1350% of owned reach. Regular press & media coverage (invited & organic), organic UGC, foot traffic and bookings, and increased sales on products promoted by marketing strategy.

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