CRAFT ✯ CULTURE ✯ TRAVEL
LOCATION PROFILES
WHAT: Location profiles weave together meticulous research, partnership development, storytelling strategy, media production, travel design & curation, and PR.
WHY: Their job is to survey, synthesise, communicate, and programme experiences around a location, through a tailored lens, such as craft, heritage, art, architecture, design, food & drink, and more.
WHO: We work with cultural organisations, travel and educational agencies, editorial platforms, and brands to build, communicate, and programme their connections to a place and its authentic crafts, culture and communities.
✯ PROJECT OUTPUTS ✯
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A rich survey and curated resource (lists, maps, directories) of people and places within a location connected to a focal theme for public or private presentation. For example, artisans & makers in Venice.
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Capturing places, people, the authentic character and angled story of a location through film & video content, audio content, written copy grounded in interviews and on-ground scouting.
Possibility to anchor all this content on its own unique digital platform or social media profile, which we can also look after building and curating.
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Experiences and itineraries in the location, both self-guided a facilitated, to guide audiences through a location through the lens of a theme or topic.
Travel plans, workshops, talks, walking routes, events and more co-facilitated by on-ground partners.
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Development of a narrative or angle for a project or expeirence in connection with place. For example, a brand’s link to a city’s craft heritage, or a travel angle focused on local argriculture.
Aligned press materials, communications strategy, or content plan to tell this story more broadly.
✯ PILOT PROJECT ✯
MAKERS OF VENICE
A comprehensive journey to research, meet, interview and profile Venetian artisans, their crafts, the challenges they face, and the hidden stories of a city visited by many but truly known by few.
Venice’s crafts have a particular richness and beauty, the kind born from a long legacy of design, expertise, and standards of true excellence. Its workshops and warehouses offer a window into a lesser-explored side of Venetian heritage and contemporary creative business.
We curated and profiled these spaces & people to promote an alternative way to experience the city while supporting its social fabric, cultural preservation and regeneration.
✯ PARTNERS ✯
✯ MEDIA COVERAGE ✯
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CRAFT AND THE CARNIVAL
An audio feature for Monocle Radio’s The Daily, tracing the history of Venice and its Carnival through the lens of craftsmanship, from the Silk Road to today.
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THE FABRIC OF VENICE
A print feature for Breathe Magazine covering Venice’ relationship with fabrics: lace, brocades, ancient looms and a last generations of makers.
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LOST PEARLS
Inside a warehouse holding Venetian false pearls, hundred-year-old buttons, and stories of fashion history and craftsmanship in post-war Italy.
Born from University of Oxford research in tourism, culture and the relationship between them, our belief in the possibilities for travel to be both enriching for guests and culturally regenerative deepens with every place we go and every project we do.
✯ HOW WE WORK ✯
RESEARCH ✯
Deep research across history & cultural heritage, as well as contemporary social & cultural landscapes and current creative industries. On-ground and digital, led by interviews and conversations with local stakeholders.
CURATION ✯
Collecting aligned places, people, activities, offerings, businesses, venues and partners across a location under a focal theme.
PARTNERSHIPS ✯
Sourcing and establishing partnerships to collaborate and round out a project or profile. Looking across industries, in alignment with a focal theme.
STORYTELLING STRATEGY ✯
Concepting, researching, strategising and packaging focal themes and opportunities to explore locations in new ways. Always rooted in local culture and heritage with visibility on contemporary arts & culture and creative industries.
MEDIA PRODUCTION ✯
Film & video content, written content, audio content (radio & podcasts), digital platforms to tell the story of a place.
COMMUNICATIONS ✯
Support with press materials and real world “activations” to make a project come to life and reach wider audiences.